Time: 11:00 - 12:00
On 21 October 2020, join MediaMotorEurope’s webinar to hear from experts on the challenges of advertising over streaming and the technologies that are solving them. Register for the free Inspiration Journey and enter the discussion!
Almost every broadcaster today develops streaming services, and this market is among the fastest growing ones. But what are the challenges faced when it comes to advertising over streaming? What difficulties do public broadcasters experience? How do emerging and evolving technologies contribute?
These will be the main questions that the MediaMotorEurope’s Inspiration Journey OTT (Over-The-Top) services & advertising – Current landscape & challenges will be addressing. We will be discussing on what approaches do broadcasters follow and where and how new technologies could help them become friendlier and more relevant to their audiences, more engaging and transparent to advertisers, and eventually more competitive.
The Inspiration Journey brings together a panel of experienced representatives of European TV broadcasters as well as practitioners of the technology supply side, who will give insights on how broadcasters treat the development of their OTT services and how technology could support efficient and user-friendly consumer engagement and programmatic advertising processes.
The webinar is hosted by THERMI Business Incubator, the major innovation hub of Northern Greece, in the framework of the EU funded project MediaMotorEurope. The project supports startups and scaleups using deep tech to develop the media solutions of tomorrow. For more on MediaMotorEurope, please visit the website.
Mike Nugent – Head of technology sector, Greek Broadcasting Corporation (ERT).